About Us

Who We Are

Massiv Media is a media owner with over 14 years’ experience in the media industry offering brands a 360 degree media solutions that penetrate the South African market. Massiv has led and continues to lead in the commuter sector having ownership of a large majority of out-of-home (OOH) advertising site’s in SA’s largest taxi ranks. This coupled with our newest digital platforms (iDiskiTV, Sebenza and The Channel) allows brands to communicate and engage with consumers while on the road. The commuter market is one of the biggest consumer markets in SA and Massiv has been at the forefront in developing and building media sites and platforms that have been able to communicate with this market effectively over the years, and will continue to do so. Massiv’s services and new digital platforms have positioned Massiv as a key player in the media industry.

What We Do

The magnitude of Massiv Media’s services include: out-of-home, radio (Massiv Metro), digital and mobile platforms (iDiskiTV, Sebenza and The Channel), print newspaper (iDiski Times), activations in taxi ranks and content creation. Our traditional out-of-home services can offer exposure to an audience of about 2.7 million through a multitude of taxi rank advertising opportunities. Taxi ranks for brands are a vibrant, diverse and content hungry audience wanting to be entertained during their commute. Massiv has always known radio to be a powerful tool in advertising and so we built and launched Massiv Metro, which is a digital and commuter radio station plugged into over 800 taxis nationally. Our digital platform, iDiskiTV, is the fastest growing football platform with the YouTube channel having close to 2.5 million views a month with over 100 000 subscribers. Through these growing numbers and the digital commuter audience, the advertising opportunities for digital OOH and traditional OOH are MASSIV.  

Client Campaigns

WEET-BIX

Introduce the ‘Weet-Bix my way’ concept to commuter market.

  • Each of our weekday shows created their own Weet-Bix Recipe, which we then filmed and created a content video of. All recipe videos were shared on social media and the Massiv Media network of screens
  • Our DJ’s rallied support for their recipes from listeners and social media users, while encouraging consumers to share their own #WeetBixWay on social media or through our WhatsApp line. We selected one winner from these entries
  • All of the 5 DJ’s recipes were sampled in the Massiv Media rank environment and recipe cards were made available on our Facebook

305 entries 1 month

We would really like to work together again in the next Fiscal (2020) to build on the campaign that’s just finishing and perhaps look at a more ongoing initiative 😊 – Strategist PHD.

Med-Lemon

To educate consumer around the 4 symptoms: pain, headache, fever and sore throat.

  • Massiv Media was asked to educate the Hard Working South African around the 4 symptoms, while giving them an opportunity to share their Med-lemon moment to stand a chance to win up to R10 000
  • Using an integrated media approach, we were able to both educate and build content, while providing access for commuters to enter the competition within our wi-fi rank environment.

953 entries (1 month)

“During the times the campaigns ran we saw a great uplift in the sales, as they went up on average by 37% during July and August in 2018 vs 2017 in those two months. Even after the two months of the campaign the sales in September went up by 34% which was quite impressive” – GSK Brand team.

Cipla – ‘Don’t Label Me’

Creating awareness and support around the topic of depression.

  • CIPLA used a combination of MASSIV Interior Taxi Branding on the 9 x Interior Indents along with 12 x live reads per week on Massiv Metro
  • The SADAG hotline was listed on the creative used inside the taxi’s
  • 1 Month campaign with 40 x taxis – Gauteng: 20, WC: 10 & KZN: 10

Over 385 calls for month of December, Client requested extension.

“The internal taxi branding relating to Mental Health, has worked incredibly well. As a topic that is really taboo amongst the commuters, SADAG had 385 calls alone in December, which is a great start.” - TDL Advertising.